Done well, content marketing can be a growth engine for your product-led business. When content marketing strategies fail, your marketing team gets caught up in a time-consuming, never-ending cycle of publishing content that doesn’t convert. Learn how to evaluate content to see if anyone is reading it and the metrics you should be tracking to show the impact content has at different points in the flywheel. Once you’ve gained insights on how your content is performing, the next step is A/B testing different strategies to increase the odds of your content converting readers into customers.
In this talk, you'll learn:
· Discover tools you can use to evaluate what content is more engaging and how people are reading it
· Understand the most important metrics for evaluating content
· Learn how to gauge effectiveness of content in different parts of the flywheel
· Explore how A/B testing can refine your approach to help you increase conversions