Crafting behavior-based onboarding emails that turn users into customers
About this talk
When it comes to onboarding and retention, behavior-based email trumps time-based — no question. But what "behavior" means for your particular SaaS product? What events and properties should you track? What kind of triggers can you use? This presentation from Jane Portman, CEO of Userlist, will give you hands-on advice on that (and more), so that you can start sending smarter messages to your users.