From Product-Led Growth to Marketing-Led Growth and Back: Lessons Learned

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About this talk

This honest dialogue will focus on the key lessons CoderPad learned when the company pivoted away from product-led growth to lean into a marketing-led strategy.

Pressures against PLG as a “long term” strategy are abound and we will share a tangible example - with metrics - on the pressure to go marketing-led for growth - and the bad results.

In this talk, you'll learn:

  1. A tops-down, marketing-led strategy is not a given for accelerated growth and may actually slow you down

  2. A true product-led growth strategy requires an organization-wide commitment as does a true marketing-led growth strategy; your chosen go-to-market strategy will impact every part of your business model

Amanda Richardson

CEO at CoderPad

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