How to Build a PQL Model to Fuel PLG

A talk by Katie Peters
Director, Marketing Operations, InVision

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About this talk

With Product-led Growth, product needs to be at the heart of every business strategy, including your sales outreach. PQLs allows you to identify folks that are already using your product. Once you identify multiple product users at an company, your sales pitch becomes much more compelling.

In this talk, you'll learn:

  1. Why Product Qualified Leads (PQLs) are critical to your PLG strategy

  2. 6 steps to building your own PQL model

Katie Peters

Director, Marketing Operations at Invision


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