Learnings from mixing Freemium and Trial in the overall customer journey at PandaDoc

A talk by Bernard Desarnauts
VP Product, PandaDoc

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About this talk

Intertwining a freemium option within the classic product trial SaaS journey can provide a boost to your overall PLG motion. Come to learn about some of the key mistakes and learnings of our journey at PandaDoc exploring how to make it work.

In this talk, you'll learn:

  1. Freemium and Trial can happily co-exist

  2. Be intentional in their relative JTBD

  3. And mostly, keep it simple. #Less is more

Bernard Desarnauts

VP Product at PandaDoc


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