LIVE Master Class: From sales-driven to product-led—the who, what, why, when and how

A talk by Anna Talerico
Operating Partner, Arthur Ventures

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About this talk

Are you a company looking to become more product-led, but not sure where to start? How do you navigate the shift? How do you create alignment with internal stakeholders and get everyone onboard? Is it even possible to transition to PLG if your organization wasn’t designed that way from the start? Join Anna Talerico, (Arthur Ventures, SaaSX) as she discusses the process of creating a product-led sales & marketing funnel. She’ll share real-world examples, best practices and lessons learned. Every organization is different, which makes navigating this transition full of nuance and unique strategies. Learn how to evaluate your company’s  current state, and discover tangible ways to transition to the go-to-market strategy that is dominating the SaaS industry.

Anna Talerico

Operating Partner at Arthur Ventures

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