Tips for engaging users with in-app onboarding

A talk by Eric Keating
VP Marketing, Appcues

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About this talk

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. In this interview, Eric Keating, VP Marketing at Appcues, shares 5 tips for engaging users with in-app onboarding flows.

Eric Keating

VP Marketing at Appcues

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