Francis Brero Wes Bush

Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

A Talk by Francis Brero and Wes Bush

Presented in partnership with

About this Talk

Is your product-led growth strategy falling short? Are you too dependent on hand-raisers?

​Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

​Join this session with Francis Brero, Co-Founder and CPO at MadKudu, and Wes Bush, Founder at ProductLed to learn how to:

  1. ​Think about the 4 funnels of PLG

  2. Create the right mix to drive enterprise pipeline

  3. Understand the difference between MQLs, MQAs, PQLs, and PQAs

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About The Speakers

Francis Brero

Francis Brero

Co-founder & CRO, MadKudu

Co-founder & CRO at MadKudu


Wes Bush

Wes Bush

Founder & CEO, ProductLed

Founder & CEO at ProductLed