Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth
A Talk by Wes Bush and Francis Brero
About this talk
Is your product-led growth strategy falling short? Are you too dependent on hand-raisers?
Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.
Join this session with Francis Brero, Co-Founder and CPO at MadKudu, and Wes Bush, Founder at ProductLed to learn how to:
Think about the 4 funnels of PLG
Create the right mix to drive enterprise pipeline
Understand the difference between MQLs, MQAs, PQLs, and PQAs