Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

Is your product-led growth strategy falling short? Are you too dependent on hand-raisers?

​Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

​Join this session with Francis Brero, Co-Founder and CPO at MadKudu, and Wes Bush, Founder at ProductLed to learn how to:

1. ​Think about the 4 funnels of PLG

2. Create the right mix to drive enterprise pipeline

3. Understand the difference between MQLs, MQAs, PQLs, and PQAs