Why your path to growth lies in adjacent users, not power users

This speaks to a key part of growing users with a properly formulated product strategy, with key actionable tips of how to uncover insights and put together an action plan for improving user adoption among a broader base of users. 

In this talk, you'll learn:

• Company rightly start off focus on understanding their best-fit customers and power users when starting out but hit a wall of user adoption; The use of traditional personas, are often either too narrowly focused on these customers, or don't tell you useful information for other users

• There are a huge number of users who are struggling to adopt your product today, dropping off the funnel due to missing out on a success gap or unmet need

• By understanding the goals and jobs to be done of your customers you can get key insights how key tweaks or improvements to your product can create dramatic improvements to your product